Eindhoven Airport opened its new terminal in 2013 to service the thriving Dutch technology sector – known for its unprecedented degree of “patent intensity.” The airport wanted to use digital displays to effectively communicate with travelers and optimize their experiences.
That was particularly important because the once sleepy airport has seen its annual passenger counts skyrocket from 280,000 a decade to 3,000,000 in 2012. There are now flights to 66 destinations around Europe, and active new carriers such as Ryanair and Transavia.
“Waiting is never a lot of fun. Nowhere. Not even at an airport,” explained Eli Lejeune, Marketing manager at Eindhoven Airport, who drove the process of developing a digital communications strategy for the facility, and then finding the right technology and creative partners to deliver on it.
Along with providing interesting, relevant information, the airport also wanted to make passenger journeys easier using content that reduced the perceived waiting time.
The communications required, as well, messaging that promoted available airport services.
Developing the plan
Eindhoven Airport selected digital signage software provider Net Display Systems and Seenspire to help develop the plan and solution.
The program started with an audit of the available brand assets for the airport, and then the team worked out and validated the objectives and concept for the communications model.
Wanting something large enough to have a strong visual presence, and make a bold brand statement, the airport OK’d a suspended 12-screen video wall in the main terminal.
Meanwhile Eindhoven developed a new brand look and feel when the new terminal opened, and wanted the digital display wall to mirror the color palette, font choices and general approach already being applied to its online presence.
See the result
A word from Eindhoven Airport
Seenspire was selected because we were looking for a partner that could help us to invent, create and implement a content channel that actually entertains and informs. Seenspire’s idea was exactly what we were looking for.”
The feedback from our guests has been very positive, Online we see more and more pictures of the wall when people check-in at Eindhoven Airport through Facebook or Foursquare. And every once in while we see people stare at it, waiting to find out what’s next.
Eli Lejeune, Marketing manager at Eindhoven Airport