March 19, 2025

Beyond the Desktop: Extending O365 Apps to Digital Signage with Seenspire

In 2025, most organizations understand that digital signage can be a powerful communication tool for engaging employees. At the same time, many have learned the hard way that digital signage content needs to be relevant, frequently updated, and visually appealing. Leveraging automated content by connecting with O365 apps helps organizations meet these requirements cost-effectively.

Seenspire Connections offers plug-and-play integrations with O365 apps for business communication and collaboration: SharePoint Online, Power BI, Viva Engage, and Microsoft Teams. Let's take a quick look at each Connection.

1) SharePoint Online - 'The Intranet'

While most employees consider internal news important, Internal Communications, HR, and PR departments often don't see this reflected in the page views on a SharePoint intranet. This is a painful observation because teams invest significant time in writing and publishing company-related news articles.

This disconnect happens for several reasons:

  • Competition for employee attention with other 'news' apps (often the case with mobile apps)
  • No access to SharePoint to read the news (commonly seen with frontline/blue-collar workers)
  • Reading company news on the intranet is low on the priority list of day-to-day activities


By integrating SharePoint Online with digital signage, organizations can overcome these challenges by instantly displaying important company news from their SharePoint-based intranet, significantly increasing the reach of company news. It maximizes the value of existing content and serves as a reminder for employees to check in on the SharePoint intranet.

2) PowerBI - 'The Company Dashboard'

In any business, visible progress toward goals ensures that teams are aligned and motivated. While Power BI is meant to serve this purpose, its valuable insights are typically confined to individual devices and dashboards that many employees may not access or see.

By extending Power BI to your digital signage playlist, you increase visibility beyond mobile and web devices, bringing valuable business intelligence to digital signage screens for broader reach. This expanded reach ensures that essential data insights aren't limited to those who actively seek them out, but are instead prominently displayed where everyone can benefit from them, creating transparency and a collective sense of purpose.

3) Viva Engage - 'The Internal Social Network'

One team celebrates achieving its targets, while another volunteers at a local shelter. While the activities differ, these are typical posts you'll see on the Viva Engage platform at many organizations. Viva Engage aims to create a more connected workplace, yet the content is consumed as an individual experience—each person on their own device.

Pushing Viva Engage content to digital signage displays throughout the organization enables teams to consume these stories while waiting for a meeting to start, having lunch, or grabbing a cup of coffee—not each on their own device, but together, fostering stronger connections and improving overall engagement.

4) Microsoft Teams - 'Teams Communication'

How do you offer organizations the most accessible way to use digital signage? By enabling their teams to share content on digital signage using MS Teams. With Seenspire, anybody in the organization who would benefit from showing their message on the big screen can do so directly from within a Teams channel.

They don't need to switch to another tool, preventing the headache of context-switching. Even the design is automated, so they can simply post a message in a designated Teams channel as simple as "The parking lot is icy and slippery. Mind your step, please." This message will be displayed in a dynamic and visually appealing design on digital signage throughout the facility.

Conclusion

Seenspire's content-first approach automates the process of keeping screens fresh and engaging, freeing your team from the exhaustive task of manually updating digital signage while ensuring your organization's communication remains dynamic and effective. By leveraging the tools your organization already uses, Seenspire transforms digital signage from a static display into a powerful, automated communication channel that keeps your audience informed and engaged with minimal effort.

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